SKU: 22417037908

Ars Vendendi: Werbung und kommerzielle Praktiken im Mittelalter

Sale price$58.50 Regular price$65.00
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 11 - Jul 16

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Ars Vendendi: Werbung und kommerzielle Praktiken im MittelalterDie 'Kunst des Verkaufens' war bereits auf mittelalterlichen Mrkten wichtig, da Anbieter und Anbieterinnen von Waren und Dienstleistungen miteinander konkurrierten und ihre Produkte anpriesen. Daher enthalten archologische, schriftliche und bildliche Quellen zahlreiche Hinweise auf die Rhetorik und Praktiken des Verkaufens und Werbens: Zur Schau gestellte Waren, Handwerks und Wirtshauszeichen, Marktschreier und Weinrufer sowie Markennamen, Warenmuster

Die 'Kunst des Verkaufens' war bereits auf mittelalterlichen Märkten wichtig, da Anbieter und Anbieterinnen von Waren und Dienstleistungen miteinander konkurrierten und ihre Produkte anpriesen. Daher enthalten archäologische, schriftliche und bildliche Quellen zahlreiche Hinweise auf die Rhetorik und Praktiken des Verkaufens und Werbens: Zur Schau gestellte Waren, Handwerks- und Wirtshauszeichen, Marktschreier und Weinrufer sowie Markennamen, Warenmuster und Buchkataloge dienten sowohl der Information der Konsumentinnen und Konsumenten als auch der Absatzsteigerung. In Traktaten und Predigten wurde über diese Techniken bereits im Mittelalter kritisch oder satirisch reflektiert. Die Autorinnen und Autoren der in diesem Band versammelten Beiträge präsentieren unterschiedliche Facetten dieser mittelalterlichen Ars Vendendi und stellen sie in einen größeren Kontext. The ¿art of selling¿ was already important at medieval markets, as vendors and suppliers of goods and services competed with each other. Therefore, archaeological, written and pictorial sources contain numerous references to the rhetoric and practices of selling even before 1500: goods displayed on market tables, trades and inn signs, market and wine criers as well as brand names, samples of goods, book catalogues and much more served both to inform consumers and to increase sales. As early as the Middle Ages, tracts and sermons reflected on these techniques theoretically, critically or satirically. The contributions in this volume present a wide range of facets of this medieval Ars Vendendi and place them in a wider context.

EAN: 9783799568999
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 16.09.2024
Produktform: Leinen, Gebunden
Redaktion: Ertl, Thomas
Seitenzahl/Blattzahl: 508
Abbildungen: Mit 64 großteils farbigen Abbildungen. Alle Beiträge mit englischen Zusammenfassungen
Keyword: Arbeitsvermittlung; Florenz; Gesundheitswesen; Handel; Inkunabeln; Kommunikation; Künstlersignatur; Marke; Markt; Marktplatz; Mittelalter; Pilgerzeichen; Stadtarchäologie; Textilgewerbe; Verkaufen; Wallfahrt; Werbung; Wirtschaftsethik; kommerzielle Praxis; Ökonomie
Fachschema: Mittelalter~Wirtschaftsgeschichte~Europa / Geschichte, Kulturgeschichte
Fachkategorie: Wirtschaftsgeschichte~Europäische Geschichte: Mittelalter
Länge: 240 mm
Breite: 170 mm
Höhe: 38 mm
Gewicht: 984 gr
Genre: Geisteswissenschaften/Kunst/Musik
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 22417037908

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.6 ★★★★★
Based on 2272 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
B
Verified Purchase
Brigs
Phoenix, US
★★★★★ 4
Good quality
Color: Regular-light Pink, Size: 14 Inch
Good quality and value for your money. The fabric is soft and the right storage capacity for my 14” laptop!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 13, 2026
C
Verified Purchase
Carol
Fort Morgan, US
★★★★★ 5
Great value
Color: Upgrade-champagne Brown, Size: 17.3 Inch
Perfect backpack for traveling. Love how it looks, the compartments are great. Easy to store for your next travels.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 8, 2026
U
Verified Purchase
UserB
Chelsea, US
★★★★★ 3
Size up
While I like the concept, it’s not true to size. I cut the tag off thinking this fit well, as I wear 38G in most HSIA bras, I found that throughout the day this rode up and gave me “quad-breast.” It also broke the skin on my back where the anti-slip rubber was on the band. It has potential, maybe if you size up with band and cup.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 7, 2026
Z
Verified Purchase
Zamira Gonzalez
Bozeman, US
★★★★★ 5
Stylish, spacious, and perfect for travel
Color: Upgrade-apricot, Size: 16 Inch
This backpack is well-made and very practical for travel. It offers plenty of space, well-organized compartments, and feels comfortable to carry even for long periods. The design is sleek and modern, making it suitable for both travel and daily use. Great quality for the price.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 31, 2026
A
Verified Purchase
Alberto Gomez
Port Orchard, US
★★★★★ 5
Great quality and very practical
Color: Upgrade-apricot, Size: 16 Inch, Color: Upgrade-apricot, Size: 16 Inch
I’m very happy with this backpack. The material feels sturdy and well-made, with a smooth finish that looks elegant and easy to clean. The size is perfect—not too big or bulky, but still spacious enough to carry everything I need. The stitching and zippers feel strong and reliable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 20, 2026

recommand products