SKU: 4871106514

The Devil's Playbook

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The Devil's PlaybookBy: Lauren Etter Juuls rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.The New York Times Book Review (Editors Choice) Big Tobacco meets Silicon Valley in this gripping expos of what happened when two of the most notorious industries collidedand the vaping epidemic was born. The best business book Ive read

By: Lauren Etter     
“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice)
 
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.

“The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling author of Ali: A Life

 
Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry’s DNA into their invention. Juul’s e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory.
 
Award–winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup’s reliance on underage customers. Ultimately, Juul’s executives negotiated a deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire.
 
The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul’s founders, board members, and employees walked away with a windfall.
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SKU: 4871106514

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My daughter loves it and the color is marvelous. It was easy to put on, I would buy again worth my money. Very sterdy as good for kids that love to drop their tablet. I like how its has a strap so your kid can carry it on their over there shoulders.
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Calificado en Estados Unidos el 15 de febrero de 2026 Color: Púrpura Rosa bought this case for my daughter.The fit is perfect — all the buttons and camera line up exactly and it snaps on securely.The case feels sturdy, protective, and durable but not too heavy, so she can still carry it comfortably.The stand feature is convenie…
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Everything as pictured good quality and durable only thing I didn’t like is the strap isn’t adjustable.
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