SKU: 93135874540

高效工作者必備的秒懂溝通：哈佛教授教你輕鬆贏得注意力與信賴 ★ Behavioral Scientist年度注目圖書

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高效工作者必備的秒懂溝通：哈佛教授教你輕鬆贏得注意力與信賴 ★ Behavioral Scientist年度注目圖書: : Behavioral Scientist Next Big Idea Club AI 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. Todd Rogers Ideas42Analyst InstituteEveryDay Labs Jessica Lasky Fink T

作者: 泰德．羅傑斯 / 潔西卡．雷斯基─芬克  |  譯者: 洪世民

       用精準訊息節省所有人的溝通時間，是每個工作者的責任！
　　抓重點、找亮點，你傳訊，他秒懂！

　　行為科學實證有效！哈佛教授親傳，「訊息溝通者」的終極指南！
　　減少雜訊、精煉關鍵重點、提升視覺效果、增進閱讀體驗、激發讀者參與
　　讓你的訊息從此被已讀秒回！

　　★ Behavioral Scientist年度注目圖書
　　★ Next Big Idea Club 當月必讀推薦書
　　★《逆思維》作者亞當．格蘭特、《恆毅力》作者安琪拉．達克沃斯、《影響力》作者羅伯特．席爾迪尼、《推出你的影響力》作者凱斯．桑思坦──強力推薦

　　尊重別人的時間，就是節省你的時間！
　　高效工作者的訊息溝通，需要立刻直達人心！

　　哈佛大學公共政策教授泰德．羅傑斯、哈佛甘迺迪學院人類研究室主任潔西卡．雷斯基─芬克，專研如何與沒時間、沒耐心的家人、同事、消費者、投票者高效溝通，並開設「改變行為的科學」課程，在哈佛大受歡迎。

　　他們運用行為科學檢驗大腦處理資訊的偏好，精煉出一套高效訊息溝通的方法，能進入人的思想，讓習慣掃讀、略讀、甚至視而不見的忙碌讀者也有意願讀下去，進而提出回饋、回答問題或安排會議時間。

　　》》》吸引讀者注意、讓他們投入心力，是你身為訊息溝通者的責任，關鍵就在AI時代必學的高效訊息溝通六大要點：

　　1. 少即是多
　　2. 易讀至上
　　3. 輕鬆導航設計
　　4. 善用樣式，但過猶不及
　　5. 告訴讀者為什麼該在意
　　6. 讓讀者容易回應

本書特色

　　1. 本書聚焦在如何以大忙人願意閱讀和回應的方式，書寫高效溝通的文字，有別於其他探討寫作技巧的書。兩位作者提出的方法都扣緊了一個高效訊息溝通的問題：如果讀者只會花五秒鐘在你的訊息上，你想要他們帶著哪一個最重要的資訊離開？

　　2.本書搭配生動的圖和範例，你可以從這本書知道：忙碌讀者的眼睛會如何因應不同的刺激而轉動、為什麼某些種類的文字能吸引大忙人的注意力、什麼樣的訊息寫法會讓讀者連讀都不想讀。

　　3. 本書所有的建議都有研究支持，舉的例子也涵蓋了各行各業的日常溝通，包括企業開會通知、銷售專員發信給準客戶、吃飯邀約、學校給家長的通知單、政府政策宣達等。

　　4. 作者的寫法簡單有趣。

作者
泰德．羅傑斯（Todd Rogers）

　　哈佛大學公共政策教授、智庫Ideas42資深研究員，連續七年贏得教學獎，開設課程「改變行為的科學」廣受學生歡迎。他是行為科學家，專門研究如何提高學生出勤率、強化民主與改善溝通。他共同創辦了兩家社會企業，第一家是分析師研究所（Analyst Institute），致力於改善選民溝通。另一家是日常實驗室（EveryDay Labs），它與學區合作減少學生曠課率。他的見解散見於《紐約時報》《華盛頓郵報》《洛杉磯時報》《政客》等媒體。

潔西卡．雷斯基─芬克（Jessica Lasky-Fink）

　　哈佛甘迺迪學院人類研究室的研究主任。她的研究重心是利用行為科學的見解來提升政府計畫與服務的實行成效，改善居民與政府的互動，並以實證為基礎重新構想決策。

譯者

洪世民

　　六年級生，外文系畢，現為專職翻譯，曾獲吳大猷科普著作翻譯獎，譯作涵蓋各領域，包括《變通思維》《一件T恤的全球經濟之旅》等。
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Mark
Chelsea, US
★★★★★ 5
Very reliable without being bulky
I’ve had several of these and they have always been very reliable for usb and Ethernet. HDMI is definitely subpar and you will have a lower frame rate most likely. I recommend just using a usb c to HDMI cable if you have an open port. Despite this, I still give it 5 stars because the Ethernet and usb is what I needed it for the most. Plug fits snugly and the braided cord is sturdy while also having enough flexibility. 5 stars.
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Reviewed in the United States on December 15, 2025
R
Verified Purchase
RS
Waukegan, US
★★★★★ 5
This well-made hub/adapter works great with my laptop!
This well-made hub/adapter works perfectly for my external mouse, keyboard, and wired network connection on my laptop. I’ve never experienced any lag or slow data transfer, and I would definitely buy it again.
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Reviewed in the United States on August 17, 2025
S
Verified Purchase
Steven
Lake Worth, US
★★★★★ 5
Unleash the Full Potential of Your Device with the Versatile Anker Hub Adapter!
The Anker Hub Adapter is a must-have accessory for anyone looking to expand their device's capabilities. This 5-in-1 adapter offers a convenient and efficient way to connect multiple peripherals to my MacBook Pro, iPad Pro, and other USB-C enabled devices. The 4K USB C to HDMI port delivers stunning high-definition video and audio output, allowing me to enjoy my favorite movies, presentations, and content on a larger screen. The Ethernet port provides a stable and reliable wired internet connection, perfect for faster data transfers and lag-free online experiences. The three USB 3.0 ports offer blazing-fast data transfer speeds, making it effortless to connect various USB devices simultaneously, such as external hard drives, flash drives, or other peripherals. This feature comes in especially handy when I'm working on the go or need to transfer large files quickly. The sleek and compact design of the Anker Hub Adapter makes it highly portable, and it seamlessly complements the aesthetics of my devices. The plug-and-play functionality ensures a hassle-free setup, and I appreciate the convenience of having all these connectivity options in one single hub. As a frequent traveler and a professional on the move, this adapter has become an essential part of my tech gear. It has significantly improved my device's versatility, allowing me to be more productive and creative, whether I'm at home, in the office, or on the road. If you own a MacBook Pro, iPad Pro, XPS, Pixelbook, or any other USB-C enabled device, the Anker Hub Adapter is an absolute game-changer. It offers an impressive range of connectivity options in a compact package, making it an ideal solution for expanding your device's capabilities. I highly recommend this adapter to enhance your productivity and connectivity experience!
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Reviewed in the United States on August 7, 2023
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Verified Purchase
Bimmer369
Charlottesville, US
★★★★★ 5
Solid; long lasting
I use this adaptor to hard wire an ethernet internet connection straight into a Samsung Galaxy S10+ with PD (charges phone while connected). I also use an S8+ which works, too. This is a great option for those of us who understand the dangers of being exposed to low-powered microwaves all day and night (AKA Wi-Fi). While hard wired to ethernet, you can enjoy the internet with airplane mode on, which is a big plus! I've used several different branded adaptors (the ones without PD kill your device's battery QUICKLY) for this purpose, and this Anker outshines them all. Most other brands (I've tried Belkin, Ugreen, and some other somewhat obscure brands) work fine for a short time and then begin to get spotty, losing and regaining connection intermittently until crashing and not working at all over a short period of time, usually not longer than 3 to 4 months if you're real lucky. However, I've had this Anker for nearly a year (10 months and change), and it's still going strong. Now, it's not perfect. It does lose connection from time to time and then regain connection just like the others, but nowhere near as frequent, and if you are mindful of the orientation of the cords and take care not to twist or put torque on them once they're connected to a device, it usually keeps connection very nicely. Be sure to put the device in the proper orientation through which you'll be looking at it, and THEN connect the adaptor (don't connect the adaptor and then have to roll the phone over to look at the screen, as this is the fastest way to kill the adaptor and loosen your phone's charging port). When first attaching, I plug the ethernet cable into the adaptor and use a hair-tie rubber band to wrap around the end of the ethernet cable, making sure it's tight with no slack, then I secure it around the BASE of the type-C cable coming out of the opposite end of the adaptor (see attached picture). Then LEAVE IT. If you incessantly disconnect and reconnect this adaptor, I guarantee it will not last as long. As for the features of this adaptor, I can only speak on the ethernet connection, the PD port, and the type-C 5gbps port. The PD port is nice because if you try connecting to the internet and doing pretty much anything without it, your device's battery is going to drain quite rapidly. How fast depends on how good your device's battery is to begin with. S10+ probably won't last half the time without PD as it does with PD. Just realize that your device is not going to gain power while charging through the PD port, but rather the battery will merely die at a slower pace, giving you more time before having to recharge your device. The other factor is how long your charging cable is (the shorter it is, the longer the battery will last). Tip: While using PD port, your device will not warn you of your battery about to die since it is technically charging, so if you're doing something important, you had better keep an eye on your battery percentage, lest it dies unexpectedly. I've not used the hdmi port at all, so nothing to speak on there. The 5gbps type-c port is nice if you want to connect an external hard drive while either A: connected to the internet, B: still being able to charge your phone, or both! I use the Samsung Portable SSD T7, and the Anker is great for saving large videos/files straight from the internet onto the external hard drive. The Anker is also good for freeing up space on your phone by moving existing files to the hard drive while continuing to charge your phone (otherwise, the hard drive connects directly to your phone, so your charging port is being used, and if your battery is low, no charging). Also, if you disconnected the ethernet cable from the Anker while moving files to an external drive, I suspect that the PD port would actually add battery percentage instead of merely slowing down the loss of battery percentage. To summarize: - Don't get Wi-fried: use a hard-wired ethernet connection instead! - Great adaptor that lasts longer than all others I've tried. - PD is a must have feature, but your device will still eventually die. - Great for saving videos/large files straight from internet to external hard drive while being able to charge device simultaneously. This Anker is the one you're looking for! Cheers.
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Reviewed in the United States on December 15, 2022
A
Verified Purchase
Amiga95
Dallas, US
★★★★★ 5
Excellent quality with just the right amount and type of connection points I needed!
Extremely good quality. I've used many Anker product over the years and this one didn't disappoint! Needed it to run a laptop on my network in isolation mode and to have accessible connections for ethernet as well as a wireless mouse and extra cooling fan as my laptop has only 1 standard size USB 3.0 port. This is the mini version so It won't necessarily supply enough juice to charge your laptop at the same time (there's another 8 in 1 made by Anker for that) but it can supply enough power to maybe get you through a very trying session, very short term. Super-easy to connect and just works. Fits comfortably in my carry bag too. Very light weight, good heat dissipation although I didn't really have any or at least not much. Compatible with all the connectors you see in the picture. In my case at least, it wasn't a luxury it was a necessity and it proved it's value immediately.
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Reviewed in the United States on April 26, 2026

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