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Description
No Filter: The Inside Story Of InstagramNo Filter: The Inside Story Of Instagram WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear eyed and objective.' New York Times The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in
No Filter: The Inside Story Of Instagram
WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD
'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times
The inside story of the how Instagram took over the world.
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
SPECIFICATIONS:
Author:Sara Frier - Сара Фриер
Publisher:Random House, Cornerstone Digital
Language:English
Publication Date:2021
Number of pages:352 pst
Format:Paperback
Width:130 mm / 5,1'
Height:200 mm / 7,9'
Weight:250 g
ISBN:9781847942548
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