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Description
SeamlessAchieve brand success with 'Seamless,' a transformative guide to navigating modern change management and marketing strategies. This essential resource offers insights on improving customer experiences by eliminating friction points and embracing seamless transformation across all channels. Readers will discover how to create a cohesive and agile brand that thrives amidst disruption in today's fast paced business environment. Anders Srman Nilsson, a
Achieve brand success with 'Seamless,' a transformative guide to navigating modern change management and marketing strategies. This essential resource offers insights on improving customer experiences by eliminating friction points and embracing seamless transformation across all channels. Readers will discover how to create a cohesive and agile brand that thrives amidst disruption in today's fast-paced business environment. Anders Sörman-Nilsson, a respected futurist, provides practical wisdom on integrating innovative technologies and omnichannel marketing seamlessly into legacy business models. As you explore the lessons from this 2016 publication by John Wiley & Sons Australia, you will learn the importance of designing frictionless customer journeys that foster loyalty and engagement. With 288 pages packed with valuable knowledge and strategies, 'Seamless' prepares you to lead your brand into a successful future. Whether you're a startup or a longstanding business, this book is your roadmap to seamless customer experiences. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730332855
Year: 2016
Publisher: John Wiley & Sons Australia
Pages: 288
Description:
Achieve brand success with smarter change management and seamless transformation
Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business.
The future doesn't unfold neatly ? in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.
Design away the friction with transformative customer experiences
Weave disparate channels and parts of a brand together into a seamless whole
Take an integrative, rather than additive, approach to communications
Achieve the hi
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Great fun for dogs!
Color: Orange
Two of our dogs really love this! It caused a lot of barking and chasing and running around trying to grab it. It's really funny to use the remote to control it (and especially make it stop when things get a little too chaotic!) It feels durable even when pawed and bumped into and stepped on. The battery life seems good. I plugged it in overnight to charge so not sure how long it took to charge, but it has lasted quite a while with the dogs playing with it and still doesn't need a charge. It's easy to screw off one side of the ball to plug it in to charge. The size is a little bigger than a tennis ball I would say and has a soft texture.
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Reviewed in the United States on January 6, 2026
★★★★★ 1
It doesn't work.
Color: Blue
The two halves of the ball shell come apart again and again when the dog plays with them. When it is time to recharge the core, it will not take a charge. The dog loves it, but it's unsafe to play with.
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Reviewed in the United States on January 15, 2026
★★★★★ 2
It doesn’t do what is supposed to do
Color: Blue
Wasn’t impressed..,all the ball does is vibrate. It doesn’t really bounce
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Reviewed in the United States on March 6, 2026
★★★★★ 5
My dogs fight over it
Color: Orange, Color: Orange
Easy to use, durable, and has a great battery love. At first my dogs were curious and unsure about it, now its become one of their favorite toys. They'll stare at it while its being charged and impatiently wait for it so they can have fun again. Perfect size for most breeds.
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Reviewed in the United States on January 3, 2026
★★★★★ 5
Bouncy, not hard, and good value.
Style: Fetch Balls (Pack of 10), Size: 2.5 inch
Great balls for the ball launcher and not rockhard like some of the solid rubber balls. These have great bounce, and because of the two holes, they make a fun whistling noise as they fly through the air. My dogs love them and they are a good value.
By the way, if you throw them too hard, they will go through chain-link and no climb fence because they squish a bit!
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Reviewed in the United States on February 16, 2026